So the Oscars are over. The speeches are done. And all those lame parties have wrapped (and I wasn’t invited AGAIN).
So what does the Academy Awards show have to do with advertising? Well apart from the fact that it is essentially a three-hour commercial for movies, I think the Academy Awards has a big effect on advertising creatives.
Admit it. When you see those people up there thanking their moms and gods, all you’re thinking is, “that could be me.” “If I had taken a different path. If I had made better choices. If I hadn’t dumped that writing partner who I thought was an loser, but turned out to be a genius.” A few more speeches later and the thought process begins to change. “Wait, there’s still time. I can pull out my old screenplay, take a few acting classes, call mom and ask for my old camcorder! How long would it take before I’M up there? One year? Maybe two? And what would (I mean WILL) I say when it’s my time to make a speech? Oh I can remember watching these awards a few years ago. I was in a dead-end advertising job, writing a smart-ass blog and praying for a way out. And tonight I am the toast of Hollywood! Now where’s my gift bag?”
And don’t think for a second it’s just a desire for a new creative output. A dream to create media that people actually WANT to watch. We know what it means to be one of those people at the podium. It means an end to Monday status meetings. An end to print ads. An end to advertising. It means long lunch meetings in sunny Malibu, coke parties in the Hollywood Hills and lots of fun development projects that won’t necessarily ever get made but pay remarkably well.
And then MORE awards and MORE money. And finally when you’re 95, they wheel you on stage at the Oscars and you get a standing ovation. Just try to keep the drooling at a minimum.
Also…sucked that banksy didn’t crash.