In Los Angeles, they have a program designed to get motorists to pay more attention when they drive. It’s called Watch the Road and you can learn all about them here.

I support their cause, but why would they put their message on a bumper sticker? If I’m reading your “Watch the Road” message on the bumper of an Escalade, I’m not really watching the road, am I?

What’s next? Buy a pack of cigarettes and get a health warning? Oh, wait.