Friday, October 31, 2008

Death of the :30 spot?

So Obama's infomercial got better ratings than the World Series. And it was 30 minutes long!

As a copywriter who has spent days trying to fill a :60 radio spot, this is quite an impressive job.

1 comment:

warren said...

So Obama's infomercial got better ratings than the World Series. And it was 30 minutes long!

Well yes. For starters, what he had to say was a damn sight more compelling than baseball in general, and the "world" series in particular.