Over at adage.com, there’s a piece criticizing how supermarket and fast-food companies are handling the latest tomato scare. According to the marketing gurus interviewed for the article, these companies should have used the internet to quickly communicate the problem to their customers.
I think they’re being a little bit hard on the food companies. How can we expect these giant, national and international corporations (and their million dollar marketing departments) to know how to use something as new as the “internet”?
And let’s give credit where credit is due. Here is how my local fast food palace informed me of the tomato problem:
Think about it. To create this eye-catching drive-thru sign, someone had to master both the ink-jet printer and the tape dispenser.
Original article here.