Monday, September 8, 2008

Want a bite?

The Corn Growers Association is concerned about the public’s perception of High Fructose Corn Syrup. Apparently, they want us to stop worrying about a highly-processed sweetener that is in almost everything we eat.

To this end, they have produced some commercials to explain that HFCS is super-good happy food. Here’s spot number 1:

I like how they used the Microsoft Mojave method of portraying anyone who doesn’t like their product as a totally fucking moron. But what I really love are the undertones. Seriously, the garden setting? The woman tempting the man with something sweet and red? “Want a bite?” The phallic popsicle? This thing is swarming with symbolism. Somebody spent a lot of time thinking up this one.

Let’s look at spot 2:

Hmm, nothing wrong here. Just WHITE mom telling AFRICAN-AMERICAN mom that she is bad at raising her children. Nothing wrong with that. Hey what’s a little racial warfare when you’re trying to sell food additives? You can't let tolerance and understanding get in your way when you’re trying to sell something that IS ALREADY IN EVERYTHING!

1 comment:

Anonymous said...

Really? Racism? I think to see that ad as racist you'd have to be pretty hyped up about racism to begin with.