Okay, Microsoft's next big ad has hit the airwaves. If you haven't seen it yet, here it is. I'll wait.
Okay, now what do you notice besides that fact that this spot actually has a message?
Figured it out yet?
Someone or someones got to fly all over the world on Microsoft's dime. And I'm pretty sure they traveled first class.
There is a breed of Creative Director who views every assignment as a possible free vacation. The bigger the budget, the grander the trip. They will come up with really strange creative ideas to make travel necessary. Coffee house? We need to fly to Costa Rica. Tennis shoes? Wimbledon! Brake pads. Uh…..the autobahn! The funny thing is, these guys could afford to pay for their own trips. They just don't want to. (This also explains why they can expense $75 lunches, and you still haven't been paid back for that slice of pizza you bought at the airport.)
As for the spot itself, it's ok. I still don't know what I'm supposed to do.
Travel the world?