Friday, September 12, 2008
Jerry and Bill part 2
The dynamic duo is back in the second episode of a bizarre ad campaign. This time the guys are hanging out with some “real” people. Definitely funnier than the first. Still without much of a point.
And what is with the 4 minute running time? When it takes that long to send a message, you might want to rethink your message.
This is how I imagine this campaign was born:
MONDAY MORNING AT A BIG ADVERTISING AGENCY. TIRED CREATIVES ARE ARRIVING AT WORK. THEY HAVE BEEN WORKING LATE NIGHTS AND WEEKENDS TRYING TO COME UP WITH A BRILLIANT AD CAMPAIGN FOR MICROSOFT. THEY HAVE TONS OF GREAT IDEAS, AND THEY FEEL LIKE THEY HAVE NAILED IT.
THE CREATIVE DIRECTOR AND THE GENERAL MANAGER (WHO HAVE NOT BEEN WORKING NIGHTS OR WEEKENDS) APPROACHES THE CREATIVES.
CD: We solved it!
GM: Yes we did.
CD: Tom and I were having dinner and we both realized we have to use Gates.
GM: He’s the brand.
CD: Right, and then we threw out some names and the one that stuck was…
CD: That’s right Jerry Seinfeld.
CD PLAYS A LITTLE AIR GUITAR.
CD: Boom, bah, doo, bow, bow!
GM: We’re gonna do real stream of consciousness stuff. Cutting-edge. Outside the box.
CD: So thanks for all your hard work, but we won’t be needing it.
THE CD AND THE GM WALK TO THEIR OFFICES
CD: Doo, doo, doo, dum, dum!