Thursday, September 18, 2008

Cloudy Windows

Today Microsoft will unveil round 3 (4? 7?) of its $300 million campaign designed to convince people that…


What are they trying to do? Get us to buy Windows-based computers? We already do. In droves. Oh sure, there’s the Cult of Apple. But their numbers don’t even come close to Microsoft’s. Apple’s advertising IS better. But so what? There are tons of small companies that do great advertising. But you don’t see massive corporation ns freaking out about it. If a small chain of sandwich shops puts together an award winning print campaign, you don’t see Subway changing their whole marketing plan.

I’m not sure why Microsoft is doing this. The Vista launch was screwed up, but so what? Windows 7 will be out in a year or so, and Vista will be a forgotten memory.

And why the mismatched ads? The "we switched their OS with Folgers Crystals" Mojave crap. The weird road trip with Jerry and Bill. And now, a direct dig at the “I’m a PC” spots. Why?

They seem to be acting like a CD I once knew. He was always in a state of panic. Every morning he came into the office hating everything that we had done the day before. We needed a new direction, new ides. Turn left, turn right, back-up. Always running, always chasing.

I do hope that Microsoft finds their way. $300 million is a fuck of a lot to spend on therapy. But hey, they can afford it.

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