Friday, August 8, 2008

Fiscal Friday

As we all know, clients are constantly looking for ways to save money. So to give them a helping hand, here is a list of 11 things that are a total waste of money. Happy savings!

1. E-mail blasts

2. Banner ads

3. Focus groups

4. Mailers

5. Radio ads targeting teenagers

6. Print ads with more than 5 messages

7. 3 second tags with 15 lines of copy

8. Coolhunters

9. TV spots during season openers or finales.

10. Outdoor with more than 10 words

11. Ads trying to get Mac users to give Windows a try.

1 comment:

Joker said...

Four more to get up to 15:

12. Cellphone ads

13. Banner ads with dancing hos.

14. Second run of focus groups.

15. Fully integrated campaign that waters out your budget.