Thursday, August 28, 2008

How to get a job in advertising

Chapter 3-The website

Everyone has a site today. Mothers, grandmothers, quilting bees, hate groups. And for a person looking to get a job in advertising, it is a goddamn necessity. Just do the math. If you have one portfolio, you can send it to one agency. If you have 20 portfolios, you can send them to 20 agencies. But if you have a website, every agency in the world can look at your stuff. You’ll be getting job offers from North Korea!

But before you start writing ads for the great leader, you have to actually put your site together. Logically there are two ways to do this:

1. Do it yourself
2. Have someone do it for you.

There is a third option. Try to do it yourself, but ask a web expert so many questions that all you are essentially doing is pushing keys. I highly recommend this method.

Before you do anything, you will need a domain name. Unfortunately all the good names are taken, so you can either go with a longwinded name like Or you can construct a complicated combination of letters, numbers and punctuation marks that kind of spell something (e.g.

Now all you have to do is ask your web expert how to construct a site, add copy, upload images and video, link to your email and add a pdf of your resume.

Done? Good. Now just sit back and wait for the offers to come in.

Q: Should I tell potential employers that I built the site myself?
A: Of course.
Q: But what if they hire me as a web designer?
A: No problem. The expert who helped you with your personal site can now help you with your job assignments.
Q: Today’s post isn’t very good.
A: That’s not a question!

1 comment:

Ad Kid said...

lol. i'm enjoying this series so far. i've done all this recently (constructed a resume, portfolio, and website) but i wasn't privy to any of your advice... think i'm in trouble?