Episode 1: The Big Agency
Let’s start at the top. The big time. The show. Clients are huge national and international brands. Budgets are in the stratosphere. Your agency may take up several floors or even the entire building. Human Resources has its own softball team.
It’s hard to know what people actually do at a Big Agency. Every day you run into large groups of people you’ve never seen before, but clearly work there. It’s hard to get noticed at a Big Agency, but maybe that’s the point. It’s an easy place to hide. If you’re smart, you can spend years at a Big Agency doing about four hours of work a week.
Then there are the perks. Holiday parties are grossly-expensive formal affairs. Travel is always first-class. And when you recite your client roster, your ad friends will drool like starving Chihuahuas.
Typical Big Agency Names:
[WHITE GUY NAME]
[WHITE GUY NAME] & Associates
[WHITE GUY NAME]+ [WHITE GUY NAME] Advertising
Japanese Automobile Company
Things You Might Hear in the Hallway:
I hear we’re getting another piece of [CLIENT NAME].
Where do you think the summer party will be this year?
Can you believe it? We had to share a room at Cannes!
Prime Rib with Baked Potato and Grilled Asparagus. Scotch and Soda.
If it ain’t broke, don’t fix it.
Enjoy the ride.
CEO called to testify before Congress.